How do you get prospects to become clients? What extra can you add to your presentation to make the sale? Why not try an incentive? The three top incentives to get people to do anything is cash, products and travel. Cash incentives cost the most and believe it or not are the least effective. The reason being is that you pay dollar for dollar and what little cash you offer is used to pay bills and is quickly forgotten. Products work quite well, and it is true you can by them at a discount off retail but the problem is, most of your clients already have everything. It is almost impossible to guess what they want. Printed mugs, shirts, pens are very old fashioned. What is left to offer, a CD player?
Vacation and travel incentives are one of the most powerful methods of attracting business, retaining profitable clients, increasing profits, enhancing product awareness, and improving employee productivity. Businesses who have used vacation incentives in their marketing and promotions have seen at least 30% increase in their sales!
Why not recreation travel? First of all it is the cheapest. The most successful travel promotion in the country today (I will be mentioning it later in this article) cost 1.5% of its market value! More important recreation travel appeals to everyone. And travel is a long lasting gift. For example, think of all the preparation that goes into effect for a long vacation. Then think of all the pictures that you take during your vacation and remember for a lifetime. That’s right. Memories of a vacation can last forever! How is that for a great incentive! To show you how powerful recreational travel is just look at the most popular screen savers on everyone’s computer. You won’t find pictures of money. You won’t find pictures of products. What you will find is everyone’s dream vacation resort with palm trees in the background. Get the picture! The first words from most lottery winners are – “The first thing I am going to do is go on a long vacation”. I assume you get the point that recreation travel is one hell of an incentive.
According to the results of an email survey conducted by the Incentive Travel Fact Book, 58% say travel is more effective than cash or merchandise. Survey respondents consider travel to be the most effective reward. “Cash bonuses are necessary but travel is a higher reward”, says Verizon’s Porterfield. Porterfield added, “When people spend their money, its gone. But the recognition that comes from travel incentives lives on”. Additionally, in a recent survey of American workers, 85% said they were motivated by vacation travel incentives.
Incentive magazine in their September2003 issue said travel is remembered two to one over cash or merchandise and a USA Today survey said “93% preferred travel over other incentives”. Incentive Magazine said business respondents to a recent survey said travel incentives meet 99% of their objectives.
Travel incentives make great sales incentives. In a special report in Promo Magazine, it was noted that LifeUSA attracted new agents and sent sales soaring by abandoning its annual cash incentive program for an inclusive campaign that gave out merchandise and travel. By the program’s conclusion enrollments exceeded LifeUSA’s initial goal by 700%!
Travel incentives make great employee incentives. Target Appliances President Daryl Gamerman in Maryland said, “We introduced our first travel incentive for sales employees five years ago and since then we’ve only lost staff due to retirement. I don’t ever have a problem with our sales people not working hard or volunteering for extra work, because they know it will help them qualify for a great trip”.
Travel incentives builds customer loyalty. The Frequent Builders Program at Garco Building systems offered travel awards to individuals. Since launching the program, Garco has experienced a 15% to 25% growth rate, compared to the industry standard of 2% to 3%.
COST OF TRAVEL INCENTIVES
Now lets get to the best part. You can buy recreation travel wholesale, and I mean really wholesale. Look at these figures.
VACATION INCENTIVE COST MARKET VALUE
Two night stay for two
at major resort $16 $400.00
Three day cruise for two
to Mexico or Bahamas $50 $1,500.00
Round-trip airline tickets for two
To major resorts throughout
North America $30 $2,000.00
Seven night eight day vacation
At major resort including round trip
airfare $1,000 $3,500.00
O.K. take your pick. All these vacation incentives are marketed through
my company, We are the premier travel incentive company in North America and provide companies with an inexpensive way of leveraging the most exciting and effective promotional premium available today. Travel! For the past 16 years, we have been helping business owners attract new customers, generate leads, referrals and appointments and helping retain good employees using an extraordinary inexpensive travel promotion. We are a certified full-service travel agency and a member of the leading travel agency associations.
Let me describe our signature travel incentive, called Fly Free America.
Here is what our travel incentive includes:
1. Two Complimentary Roundtrip Airline Tickets to four & five star domestic and international destinations worth over $2,000![ at a recent charity auction, these two tickets sold for $1,000.]
2. Travel on all major airlines to over 47 four & five star hotels, all-inclusive resorts, and condos in Hawaii, Mexico, the Caribbean, Lake Tahoe, etc.
3. Great hotel rates 365 days of the year, Prices start at $130 per night [Stay in Hawaii or the Bahamas for only $179 per night]
4. Tickets good for three years
5. No restrictions, airfare good from Jan 1 through Dec 31.
6. Kids under 12 stay FREE at our resorts.
7. Frequent Flier mileage accepted on all our flights
8. Tickets are good from any airport in the U.S. or Canada.
9. Absolutely no Timeshares are associated with our incentives.
Unlike other travel incentive companies, we are a high-touch company. We are known by the company we keep. Our partial client list includes the FBI, Federal Express, American Express, Auto Nation, MBNA Bank, Time-Life, Citibank, Marriott, and Sprint, to name a few. Fly Free America is trusted by these and hundreds of other companies to facilitate client and employee acquisition/retention programs.
If you think offering a travel incentive program is expensive, think again. Our travel incentive of two complimentary roundtrip tickets on major airlines costs you only $30.00 or less in volume while your customers/employees get a luxurious dream vacation with a savings value in airfare of $2,000. Over 90% of the businesses who use Fly Free America as an incentive in their business reorder the program. OVER 8 MILLION HAVE BEEN SOLD!
Our customers have been using our travel premiums successfully for over 16 years to:
Increase Revenue – New Customer Acquisition
Grow Sales of their Existing Base and increase Customer Retention
Generate More Lead Referrals from Customers
Reward and Motivate Sales Personnel
Improve Morale through Employee Reward & Benefit Programs
Increase Contract/Warranty and/or Service Package Renewals
Citibank – new credit card activation (25% increase)
MBNA Bank – to activate new credit card accounts (60% increase)
American Express – catalogue promotions (customer retention / rewards)
Sprint – to activate new cell phone accounts (30% new business)
Nextel – to activate new cell phone accounts (35% increase in activation)
Blue Beard’s Castle – lead generation (purchase 1000 units/month for nine-year period – zero consumer complaints)
MCG Marketing – purchase 600 units/month for 6 years. (35% increase in their warranty business)
Fraternal Order of Police – increased the # of donations by an average of over 700%
… and hundreds more.
Because we travel hundreds of FBI agents a year, our travel professionals treat everyone who calls to redeem the vouchers as if they were an FBI agent–with the highest level of courtesy, respect, and impeccable customer service. Hundreds of Thousands of people have gone on vacation through Fly Free America’s travel incentive program and we have not had a documented consumer complaint in our history, since 1989!